2023 NutraIngredients Awards: What Should We Know From It?

2023 NutraIngredients Awards

2023 NutraIngredients Awards: What Should We Know From It?

On May 3, the 2023 NutraIngredients Awards winners were officially announced. It is reported that this year is the 9th Global Nutritional Ingredients Awards. Thousands of entries have been received in European, Asian, and North American markets. Intellectual Health, Inner Beauty, Sports Nutrition, Immune Support, Weight Management, Women’s Health Innovation Award, etc.

An independent review expert committee selects the NutraIngredients Awards yearly to promote innovation and research in functional food, dietary supplements, and nutrition.

Raw Ingredient of the Year: Inner Beauty

Award-winning product: GELITA, VERISOL®HST

Pic Source:  GELITA

Oral beauty has always been a hot spot for consumers worldwide, especially in this era of appearance anxiety. With the innovation of emerging ingredients and the continuous entry of emerging brands, coupled with the help of e-commerce channels, domestic oral beauty products are expected to usher in a new round of growth in the future.

Collagen has always been the top stream in the oral beauty market. This VERISOL®HST raw material is more suitable for applying soft candy products.

Scientific research has found that VERISOL® collagen peptides help stimulate the body’s own collagen production and are more suitable for oral beauty products. VERISOL®HST uses hybrid smart technology to not only add a large number of bioactive collagen peptides to confectionary products but also act as a gelling agent.

Raw Ingredient of the Year: Cognitive Health

Winning Product: Kerry, Sensoril® Ashwagandha

Sensoril® Ashwagandha
Pic Source: Natreon

With the aging population and the influence of “brain fog,” brain health has become the focus of attention of people of all ages. The scale of the cognitive health market is also increasing accordingly, and product demand is more segmented, including memory improvement, concentration, alertness, etc.

Sensoril® Ashwagandha products are standardized Ashwagandha Extract. It has good solubility and can be used in solid and liquid applications, including food, beverages, and dietary supplements. At present, a number of scientific research experiments have confirmed that it has corresponding potential in immunity, stress, sleep, cognition, and so on.

In recent years, the market of Ashwagandha has become very hot. According to Innova Market Insights, half of consumers expect to improve their cognitive health by 2023, and more than 60% are aware of Ashwagandha.

Raw Ingredient of the Year: Healthy Aging

Winning Products: SmarterNaturally, GRextra Broccoli

SmarterNaturally, GRextra Broccoli
Pic Source: Smarter Naturally

The global population is “aging” at an accelerated rate. In May 2020, the United Nations General Assembly declared 2021-2030 the “Decade of Healthy Aging.” With age comes the associated health conditions, including osteoporosis, blood sugar problems, cognitive health, and more. Daily dietary nutrition plays a fundamental role in improving the lives of the aging population.

The raw material of GRextra Broccoli is a non-genetically modified broccoli extract, which contains five times more sulforaphane than ordinary broccoli and has potential application in human metabolism. Currently, the company adds it to soup products.

Raw Ingredient of the Year: Microbial Regulation

Winner: Kerry, LC 40

In recent years, intestinal microbes have always been a hot field in scientific research and marketing. Probiotics, prebiotics, and postbiotics are all relatively fast-growing raw material categories.

Kerry’s LC 40 ingredient, a probiotic strain isolated from human breast milk, is part of the Hereditum line offered by Kerry’s company, Biosearch Life. The strain has certain market potential in health, immunity, inflammation, etc., and can be applied to dairy products, sugar-rich substrates, infant formula, nutritional supplements, etc.

Raw Ingredient of the Year: Sports Nutrition

Award-winning products: Enovate Biolife, Oxyjun

Terminalia Arjuna
Pic Source: Enovate Biolife

With the rise of the national fitness craze, the sports nutrition crowd has extended from professional sports trainers to more active ordinary people. Related raw ingredients and products have also undergone iterative upgrades.

Oxyjun is the bark extract of the Terminalia Arjuna tree. There is a certain market potential in sports endurance, and the application scope includes young people, old people, professionals, weekend warriors, and athletes. Regarding downstream product applications, it can be formulated into product formulas such as capsules, tablets, pre-workout/post-workout nutrition bars, and powder drinks.

Raw Ingredient of the Year: Weight Management

Winning Products: Monteloeder, Metabolaid

Metabolaid® raw ingredient
Pic Source: Monteloeder

Weight management products have been growing steadily in recent years. According to Grand View Research, the weight management-related dietary supplement market will exceed US$116 billion in 2028. And the compound annual growth rate of this market reaches up to 16.6% from 2021 to 2028.

Metabolaid® is a complex formula composed of standardized hibiscus and lemon verbena extracts, the active ingredients of which are mainly anthocyanins from hibiscus flower and verbascoside from lemon verbena. The ingredient affects AMPK activation and acts as a prebiotic with a daily intake of approximately 500 mg.

Product of the Year: Plant Herbs

Winning Products: Uriach, Aquilea Colesterol

Aquilea Colesterol
Pic Source: Uriach

Aquilea Colesterol products contain various active ingredients, including phytosterols, coriander extract, monacolin K, Salvia miltiorrhiza extract, olive extract, vitamin E, etc. The main application scenario is cholesterol health.

In 2022, Uriach will also win this award. The winning product is Fuca Regularidad, whose main consumption scenario is “intestinal health.”

Product of the Year: Immune Health

Winning Products: Tilman, Nasafytol

Pic Source: Tilman

Immune health has changed from a seasonal demand to a year-round demand, and consumers’ awareness has also been greatly improved. From the perspective of products, immune health products have changed from single to diversified, such as the combination of immunity and sleep, immunity and beauty, and so on.

The Nasafytol product formula mainly includes turmeric extract, vitamin D, and quercetin (sourced from Sophora japonica). The product’s dosage form is capsules, and the natural pigment chlorophyll is used.

Product of the Year: Microbial Regulation

Award Winning Products: Sun Genomics, Floré

Pic Source: Sun Genomics

More and more new product development is focused on the “gut microbiome” track, including cognition, sleep, beauty, sports nutrition, etc. Precision probiotics are becoming a new trend in the market based on the differentiation of gut microbes.

Floré is a customized probiotic product based on individual intestinal microflora testing and dietary habits. The samples are analyzed by whole gene sequencing technology to match the corresponding probiotic and prebiotic products. The product is gluten-free, non-GMO, formulated without artificial preservatives, and available in adult and children’s versions.

Currently, the company has partnered with DSM to study the science behind probiotics and their role in improving the global population’s health.

Product of the Year: Sports Nutrition

Award-winning products: Suppliva, Livadur

Pic Source: Livadur

While professional athletes have long recognized creatine’s performance-enhancing potential, creatine’s healthful performance across the lifespan has only just come into focus.

LIVADUR® is a creatine product developed by Alzchem for consumers, and it is specially designed for people over 55 years old. It is reported that the main ingredients of this product are Creapure, a raw material of creatine, magnesium, and vitamin D3, and the product’s dosage form is in the form of a powdered beverage.

Editor’s Choice Award: Sustainability Initiative of the Year

Winning product: Marinova, Maritech organic fucoidans

Maritech Organic Fucoidan is derived from two types of brown algae, including Wakame and Fucus, and is sustainably sourced and backed by scientific data for use in nutritional supplements, functional foods and beverages, skin care and dermatology formulations, and animal products In health care products, the consumption scenarios of application include digestion, immunity, skin health, and other directions.

Women’s Health Innovation Award

Winning Product: Kerry, Hereditum LC40® Breastcare

Women’s health is becoming a new trend in the market, covering the health needs of consumers throughout the year, including pregnancy, oral cosmetics, and menopause.

Hereditum LC40® Breastcare is a probiotic derived from a healthy mother’s breast milk that helps promote and maintain natural breastfeeding and supports a woman’s health throughout lactation, providing an alternative to antibiotic use during lactation.

Kerry also said that in the future, women’s health will be one of the directions it will focus on.

Nutrition Research Projects

Winning project: Vedic Lifesciences, Studies on a Food Supplement as an immune enhancer to boost the efficacy of COVID-19 vaccine.

Vedic Lifesciences in India is investigating whether food supplements can help influence and possibly increase the immune response following COVID-19 Vaccine. The products studied were food supplements registered in Japan, UAE, Kenya, Oman, Cambodia, Mauritius, and Myanmar, and the main active ingredients contained 5-aminolevulinic acid phosphate and ferrous sodium citrate.

Startup Awards

Winning company: ASTROBIOME

ASTROBIOME is a start-up company that develops intestinal health products. The related products are mainly postbiotic Astrobiome®. This product contains hundreds of beneficial metabolic compounds. It is produced and developed by Japanese microbiome technology. The product has good stability and can be applied to multiple product types.

Person of the Year

Winner: Nuritas, Dr Nora Khaldi

Nora Khaldi is a mathematician with a Ph.D. in Molecular Evolution and Bioinformatics. Nora’s research focuses on protein evolution and comparative genomics. Throughout her career, Nora Khaldi has been committed to disrupting the status quo in technology gaps in 3 ways, such as introducing new ways of thinking, big data, and new algorithms, creating Nuritas in 2014.

Nuritas, a company that uses AI to unlock bioactive peptide products from nature, has built a unique AI platform called Nuritas Magnifier NπΦ™ that combines knowledge of multiple “omics” analysis, manufacturing, and in-house biology and mass spectrometry laboratories’ Large-Scale Analytical Prediction and Generative Modeling of Neural Networks to Discover Novel Peptides.


From this year’s awards, hot raw materials mainly concentrate on probiotics, collagen, and plant extracts (Ashwagandha, turmeric extract, fucoidan, lemon verbena, etc.). Hot spots include oral beauty, weight management, Sports nutrition, cognitive health, healthy aging, women’s health, and other sub-categories.

Compared with previous years, most of them are relatively conventional raw materials. Still, the difference is that the competition dimension on the raw material side has been upgraded from the original scientific data to the level of technology and new gameplay, including collagen and AI bio Active peptide mining new ingredients, customized probiotics for gene sequencing technology systems, organic fucoidan, etc.

Nutri Avenue is a professional and experienced bulk raw supplement ingredients supplier. All ingredients offered by us are tested by a third party and certified by Kosher, Halal, GMP, etc. And over 1000 raw ingredients support different benefits, such as immune health, brain health, sports nutrition, weight management, etc. Welcome to get a free quote now.

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