While consumers enjoy the holidays, supplement brand owners must start planning for the coming year to stay ahead of forecasted trends. This article discusses Spring 2023 market opportunities, statistics and supplement trends that brand owners, new and established, should be aware of. Get an in-depth overview of the market and ideas on how to succeed in the coming year.
Immune Boosting Supplements
Since the pandemic, almost everyone has taken immune health seriously, and we expect this to continue in the future. The immune health supplements market is believed to double between 2020 and 2027, with a forecasted value of $28.9 million. Understanding the importance of nutrition and its role in the immune system can help individuals be better prepared for any disease they may encounter. Taking immune boosters regularly can help reduce disease symptoms and shorten the duration of the disease, so it is popular with consumers. Supplement brand owners must ensure that their product portfolio includes immune support supplements such as vitamin C powder (Ascorbic Acid bulk powder), vitamin D powder and quercetin bulk powder. These ingredients are sure to be in high demand in the coming year.
Mood Enhancement and Mental Health Supplements
In addition to physical health, it’s also important for individuals to take care of their mental health, which is one of the main reasons why sales of supplements that help relieve stress and similar issues are up 75% year-over-year. Health enthusiasts and physicians have recognized the potential shown by mood-boosting supplements containing adaptogenic blends for various health conditions – making them a must-have for supplement brand owners to consider adding to their portfolios product. Such supplements have been shown to promote stress relief and improve mood.
Stress Support Supplements
As lifestyles become more hectic, consumers increasingly demand well-formulated dietary supplements that support healthy sleep and stress management. In one year, the stress and sleep management supplement category grew from $294 million in 2019 to a staggering $400 million in 2020!
The Anxiety and Stress Relief Supplements Market has continued growth in the past few years and will reach a value of USD 756.6 million by 2028. The American Psychological Association’s 2020 American Stress Survey revealed that individuals’ average stress level was 5.4 out of 10, making it difficult for some people to make even basic decisions, leading to increased demand for stress support supplements.
- Melatonin Bulk Powder
- Magnesium Powder
- Kava Kava Extract Powder
- Ginseng Extract Powder
- Ashwagandha Bulk Powder
- Gaba Powder
- Lemon Balm Extract Powder
Weight Management Supplements
As diabetes and weight gain become more prominent globally, more and more nutraceutical brand owners are adding weight management dietary supplements to their product lines. The most common ingredients in weight management supplements are chromium bulk powder, guar gum, and caffeine bulk powder. These ingredients are readily available to most dietary supplement manufacturers, making it easier for brand owners to create unique blends of minerals, herbs, and fiber to help their customers manage their weight.
The global collagen supplements market size will grow at a CAGR of 5.2%, implying a total estimated value of USD 4.6 billion by 2023. With health benefits such as promoting healthier skin, maintaining bone health, supporting muscles and healthy joints, and overall heart health, collagen supplements are naturally the hot topic of the day. As more and more people understand the benefits of adding collagen supplements to their diet, this trend will continue in 2023 or even in the coming years.
Plant and animal-based alternatives are trending. While the number of people choosing vegan and other plant-based diets has increased, supplement brand owners must adapt to this change in customer interest and include more vegan supplements in their product lines. Vegetarian supplements also have the added benefit of better bioavailability, additional cofactors and nutrients, and lower toxicity rates. The global plant protein market size reached $29.4 billion in 2020 and will grow to over USD 162 billion by 2030. Vegetarian supplements account for 7.7% of the global protein market, a big trend in the dietary supplement market.