Curcumin Supply Crisis and Vitamin Market Stability: What Buyers Need to Know

Curcumin Supply: Multiple Manufacturers Suspend Pricing

Curcumin is derived from the rhizomes of Curcuma longa (turmeric), a plant native to India and Southeast Asia. Its dried rhizomes have been widely used in traditional medicine. By extracting and isolating active compounds from turmeric rhizomes, curcumin—a bright yellow polyphenolic compound—is obtained.

However, due to recent earthquakes and ongoing conflict in Myanmar, there is currently a shortage of raw materials. As a result, multiple manufacturers have suspended their pricing, and inventory in the U.S. market has largely been depleted.

Nutri Avenue still has approximately 4 tons of inventory available in its U.S. warehouse:

Turmeric Root Extract 95% Curcuminoids Powder: $78–80/kg

Curcumin is highly valued for its antioxidant, anti-inflammatory, and potential anti-cancer properties. It is commonly used in dietary supplements, food additives, and cosmetics. Extraction methods often include solvent extraction and supercritical fluid extraction to ensure the purity and bioactivity of the active compounds.

Vitamin Market Update: Overall Stability

This week, the vitamin market remained relatively stable, with the most notable price fluctuations observed in Vitamin E products:

• Natural Vitamin E 700 IU: $50.5–52/kg
• Natural Vitamin E 1,185 IU: $80–82/kg
• Natural Vitamin E 1,210 IU: $80–82/kg

Here are the current market prices for other key vitamin ingredients:

• NMN: $94–98/kg
• NRC: $98–102/kg
• NAD: $178–180/kg
• Vitamin B2: $38.5–40/kg
• Vitamin B5: $11–12/kg
• Vitamin B6: $30–32/kg
• Vitamin B7 (D-Biotin Powder): $178–180/kg
• Vitamin B8 (Inositol Powder): $12.5–14/kg
• Vitamin B9 (Folic Acid Powder): $60–63/kg
• Methylcobalamin Powder: $2,050–2,180/kg
• Cyanocobalamin Powder: $1,690–1,780/kg
• D-Chiro-Inositol Powder: $382–383/kg
• Vitamin C: $4–4.5/kg
• Calcium Ascorbate (Vitamin C): $8.8–9.5/kg
• Vitamin C DC 97%: $7–8/kg
• Vitamin D3 (100,000 IU): $16.5–17/kg
• Vitamin K2 MK4: $125–128/kg
• CoQ10 Powder: $175–178/kg
• Riboflavin Powder: $39–44/kg
• Pyridoxal 5-Phosphate Powder: $148–152/kg
• Riboflavin Sodium Phosphate Powder: $82–85/kg
• Benfotiamine Powder: $77–80/kg
• NADH (Cold Shipment Required): $622–625/kg
• Ubiquinol Powder: $664–666/kg

Popular Supplement Ingredients Market Price Trends

Taurine Powder (with Anticaking Agent): Currently priced at $4–4.5/kg. However, due to rising domestic production costs, Nutri Avenue predicts price increases in the U.S. market as well.

Monk Fruit Extract 10:1: Factory prices have been adjusted again due to tariff policies. Current market price: $12–12.8/kg.

Natural caffeine Powder 98% (from Green Tea): Prices have risen by $1–2/kg due to tariffs but remain generally stable. This week’s price: $68–70/kg.

Natural caffeine Powder 20% (from Yerba Mate): Market price: $51.5–53/kg.

5-Hydroxytryptophan (5-HTP): This product has seen a significant price increase of about $20/kg. This week’s market price: $100–102/kg.

Additional key ingredients and their current market prices:

• L-Carnitine Base Powder: $28.5-30/kg
• L-Carnitine L-Tartrate Powder: $27–29/kg
• N-Acetyl-L-Carnitine HCl Powder: $29–32/kg
• Creatine Monohydrate Powder 200 Mesh: $6.5–7/kg
• Beta Alanine Powder: $4–4.5/kg
• Instant BCAA 2:1:1: $13–14/kg
• Alpha Lipoic Acid Powder/Granular: $45–48/kg
• L-Carnosine Powder: $135–140/kg
• Chrysin Powder 98% (Synthetic): $158–159.5/kg
• S-Acetyl L-Glutathione Powder: $350–355/kg
• Monk Fruit Extract 20% Mogrosides: $150–155/kg
• Monk Fruit Extract 25% Mogrosides: $210–215/kg
• Monk Fruit Extract 50% Mogrosides: $385–388/kg
• MCT Powder 70% (from Coconut Oil, carrier: Arabic Gum or Starch): $12.5–16.5/kg
• Rhodiola Rosea Extract (3% Salidrosides, 1% Rosavins): $149–152/kg
• Rhodiola Rosea Extract (3% Salidrosides): $45–48/kg
• Rhodiola Rosea Extract (1% Salidrosides): $24–26/kg
• Grains of Paradise Extract (12.5% Aframomum Melegueta): $212–215/kg
• Sophora Japonica Extract (95% Quercetin Dihydrate Powder): $55–56.8/kg
• L-Theanine Powder: $22–24/kg
• Apple Cider Vinegar Powder (5% Total Acids by Titration): $7.8–8.5/kg

Promotional Supplements List on Nutri Avenue

This list is valid from April 28, 2025, to May 4, 2025, for a period of one week. We update market price trends every Monday, so be sure to stay connected with Nutri Avenue to keep up with the latest developments in the supplement ingredient market.

This week, several products on the list are worth special attention. For instance, Berberine HCl Powder is currently available at a highly competitive promotional price. Additionally, N-Acetyl L-Cysteine (NAC) and Magnesium Oxide have not yet been affected by tariff adjustments, making now an excellent time to stock up.

At Nutri Avenue, we maintain close partnerships with trusted factories to secure the best possible prices for popular raw materials. Our goal is to provide product manufacturers with a seamless and worry-free sourcing experience. We also offer OEM and ODM services, helping small and medium-sized brands conveniently source a wide range of functional supplement ingredients and customize them into finished forms such as capsules and soft gels.

Here are this week’s promotional prices:

• N-Acetyl L-Cysteine (NAC): $14.5–16/kg
• GABA (Gamma-Aminobutyric Acid) Powder: $10–10.5/kg
• PEA (Palmitoylethanolamide) Powder: $49–50/kg
• L-Glutathione Reduced Powder: $69–70/kg
• DL-Malic Acid Powder: $3.7–4/kg
• D-Ribose Powder: $14.5–15.5/kg
• Magnesium Oxide Powder: $3.8–4.2/kg
• Berberine HCl Powder 97%: $175–180/kg

Conclusion

As of the End of April 2025, the supplement ingredients market is experiencing a mix of stability and volatility across different categories, offering both opportunities and challenges for industry players.

One of the most notable developments is the significant disruption in the curcumin supply chain. Due to natural disasters and ongoing conflict in Myanmar, the primary source of turmeric rhizomes and raw material shortages have led multiple manufacturers to suspend curcumin pricing. Inventory in the U.S. market has also seen substantial depletion. Fortunately, Nutri Avenue still maintains a batch of approximately 4 tons in its U.S. warehouse, providing a critical opportunity for buyers to secure high-purity Turmeric Root Extract (95% Curcuminoids Powder) at $78–80/kg before further market tightening occurs.

Meanwhile, the vitamin segment remains relatively stable, with the exception of some fluctuations in Natural Vitamin E products. Key vitamin ingredients like NMN, NRC, Vitamin C, Vitamin D3, and Vitamin K2 show no significant signs of immediate price volatility, which presents a window for cost-effective purchasing. However, given global supply chain sensitivities and tariff impacts, proactive inventory planning is recommended.

In the popular supplement ingredients category, trends are mixed. For instance, taurine powder prices are expected to rise soon due to increased factory costs, while monk fruit extract products have already undergone price adjustments tied to tariff regulations. Additionally, natural caffeine sourced from green tea and yerba mate is witnessing slight upward pressure. Significant price hikes are especially seen with 5-HTP, whose market price jumped by approximately $20/kg this week.

On the promotional side, Nutri Avenue has curated a focused list of ingredients available at highly attractive prices from April 28 to May 4, 2025. Standout products include Berberine HCl Powder 97%, heavily discounted at $175–180/kg, and N-Acetyl L-Cysteine (NAC), currently priced at $14.5–16/kg—remarkably unaffected yet by anticipated tariff-induced adjustments. Other notable promotions include GABA powder, PEA powder, L-Glutathione Reduced Powder, and Magnesium Oxide Powder, all offered at highly competitive rates.

Nutri Avenue’s ongoing commitment to maintaining close factory collaborations ensures that clients receive not only the best market prices but also reliable, worry-free sourcing. Beyond raw materials, Nutri Avenue offers comprehensive OEM and ODM services, enabling brands—especially small and medium-sized enterprises—to quickly and efficiently transform premium ingredients into finished products such as capsules and softgels. This one-stop solution enhances flexibility, reduces time to market, and supports businesses in meeting evolving consumer demand for high-quality, functional supplements.

In this dynamic market environment, staying informed and acting swiftly is critical. Nutri Avenue will continue to monitor market changes and provide timely updates to help partners make strategic purchasing decisions. We invite you to follow our weekly reports and leverage our expertise to strengthen your supply chain resilience and competitive edge.