2 Japanese Products To See Ingredients Application Trend

ingredients application trend

2 Japanese Products To See Ingredients Application Trend

Japan’s AlgaleX Launches New Microalgae Omega-3 Products.

Recently, Japan’s AlgaleX Co., Ltd launched a plant-based Omega-3 Special product derived from the microalgae “Umamo” in Okinawa Prefecture, which contains a large amount of plant DHA and does not contain concentrated ingredients. In addition to DHA, Umamo contains several nutrients such as GABA, arginine, and vitamin B 12, often lacking in plant-based diets. The whole material is wrapped in flaxseed and perilla oil.

Umamo is a type of algae called Aurantiochytrium, one of the early DHA-producing algae in nature. It can produce more than 10 times more DHA than herring (including mackerel, saury, and sardines) and contains many amino acid nutrients. Although there are many types of algae, only a few, such as euglena and chlorella, are used in Japan, and the requirements for algae cultivation technology are relatively high.

Currently, AlgaleX uses a proprietary technology process to establish the production method of algae “Umamo” from unused food. During the development process, we focused on the traditional awamori of Okinawa Prefecture, where AlgaleX is located.

Picture Source: Umamo

Most of the awamori lees from awamori are thrown away during the making process. Can the remaining lees of this awamori be used to ferment the algae containing DHA? Based on this idea, AlgaleX developed this technology process.

On January 15, 2022, the company succeeded in stably fermenting Citrichytrium from the awamori distiller’s grains, upgrading the distiller’s grains of awamori to edible algae “Umamo” that contains a lot of DHA and umami. After over a year, AlgaleX company developed this Omega-3 product containing Umamo source.

AlgaleX is a sustainable food technology company that uses unused food-fermented algae and microorganisms to create active ingredients. Currently, “Umamo,” algae high in DHA and umami from Okinawa, is being produced using awamori lees, a food by-product often discarded.

Japanese Beauty Brand Be Launches Apple Polyphenol Drink

Recently, the Japanese sustainable beauty brand “Be” launched a beauty drink, “Apple Phenol,” derived from plant ingredients. It will be fully launched on March 22, 2023, and pre-sales have begun at the Be Organic Marunouchi head office since March 1.

This product is suitable for consumers who want to balance work and beauty with a drink made from plant-based ingredients, so it is also suitable for vegetarians. In addition, this product formula does not contain caffeine, artificial sweeteners, flavors, or colors and does not use animal-derived raw materials. It has passed the organic JAS vegetarian standard established by Japan’s Ministry of Agriculture, Forestry, and Fisheries.

Be Apple Phenol
Picture Source: Be Apple Phenol

Apple Polyphenol Drink Features

  • Contains “apple polyphenols” and “mangosteen polyphenols,” which are attracting attention in the beauty market.

These two raw materials are natural ingredients that have recently attracted attention in the Japanese market. This time they are combined in a unique way to achieve double effects. The “apple polyphenols” contained in unripe apples are about 10 times that of ripe apples. The product contains 300mg of apple extract, and mangosteen contains water-soluble polyphenols, which are helpful for beauty. It is mixed with more than 200 mg, which is also said to be the standard for functional labeling.

  • Moderately sweet, easy-to-drink vegan drink

Many beauty drinks taste too sweet, and this product uses sweeteners derived from “erythritol” and “licorice” to achieve moderate sweetness. At the same time, grapefruit juice and grapefruit extract are used to adjust the taste and aroma.

  • No addition

No artificial sweeteners, flavors, or colors are used. Each bottle has 6.3 calories, which is suitable for those consumers who care about calories.

In addition, this product uses recyclable bottles, the label and 10-pack box use FSC-certified recycled paper, the label ink uses bio-mass ink, and the 10-pack box uses plant ink to reduce the burden on the earth’s environment.

Nutri Avenue Conclusion

In recent years, as people pay more attention to their own health, both companies and brands are also looking for a “fit point” between daily products and healthy nutritional ingredients.

More and more ingredients are selected. For example, natural sweeteners Thaumatin, Monk Fruit Extract, Steviol Glycosides, etc. have been added to candy; Omega-3, collagen, ergothioneine, etc. have been added to the beauty and skin care products; green tea extract, L-theanine, etc. have been added to functional drinks, etc.

At the same time, consumers do not only pay for brands as before. These well-known ingredients have become an important factor in the purchase price of consumers.

Nutri Avenue is dedicated to providing businesses and brands with wholesale-priced yet premium-quality ingredient powders. No matter your industry, as long as you need ingredient suppliers to provide you with high-quality resources. Welcome to choose us as your partner.

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