Stress management is a big and popular issue in modern life because most people are facing various stress problems. A new study by the American Psychological Association (APA) found that 80% of respondents are experiencing significant stress. The main reasons are:
- Rising prices of everyday items due to inflation, such as gas prices, energy bills, grocery costs, etc. – 87%
- Supply Chain Issues – 81%
- Global Uncertainty – 81%
- Russian incursion into Ukraine and potential Russian retaliation (for example, in the form of a cyber attack or nuclear threat) – 80%
It’s not hard to see that because productivity declines and price increases spill over into global supply chains, economic pressures have thrown the supplement industry into a curveball, with inflation fueling a “perfect storm.”
PharmaLinea said this had a domino effect on consumers. Meanwhile, Euromonitor’s Global Healthcare Trends: Soaring Inflation report says that inflationary pressures are forcing manufacturers to adjust their growth strategies as consumers shift from value-added brands to affordable alternatives. The more reluctant and scrutinized consumers are, the more this is expected to spread to consumer goods and services companies and hurt industries with long-negotiated contracts, such as healthcare.
The APA research data also shows that the pandemic has had a severe psychological impact, with 69% of respondents saying their lives changed drastically. Although most people say that this change is neither positive nor negative, it is just different from before. But the long-term effects of the pandemic are still evident. The research also revealed the following issues:
- Ongoing hardships for vulnerable groups
- Parents’ concerns about child development
- Deep-rooted, unhealthy coping habits include drinking too much alcohol, overeating, etc.
How To Face Stress Management?
A supplement company capitalizing on the “biohacking” trend has released a new supplemental report that tackles the stress epidemic in the wake of the pandemic.
Neurohacker Collective, a Carlsbad, California-based supplement marketer. The company claims that the market for stress management products is mature. And launched a new supplement, Qualia Resilience, to help consumers cope with growing stress.
Qualia Resilience includes some specific adaptogenic ingredients, chief among them Noogandha. It is a branded form of Ashwagandha extract available in lipid form. Nutri Avenue, an FDA-registered ingredients supplier, provides this ingredient. In addition, other notable ingredients in the product are L-Theanine, Holy Basil, and Acanthopanax. The Neurohacker Collective says Qualia Resilience is a product designed to reduce stress and focus on health.
In many workplaces and areas of life, focus and fast-paced productivity are necessary conditions for success, says Neurohacker Collective CEO James Schmachtenberger. Qualia Resilience provides a form of nutritional support that promotes both forms of mental enhancement. This balance offers new market potential.
What Is LEMME?
Talk about the Kardashian family, you may have heard. It is an American family with a high reputation in entertainment, reality shows, fashion design, and business. It can be said that on the Internet, everyone has the opportunity to understand that this family exerts its own influence in various fields. While you are reading this article, there is a good chance that you are keeping up with trends in health and wellness.
Kourtney Kardashian Barker recently launched LEMME, a gummy-type vitamin supplement brand. It uses an innovative scientific formula that is not only clean and delicious but also packaged with 100% recyclable materials.
LEMME is the culmination of Kardashian’s decades of health and wellness research, collaborating with a team of leading scientists, M.D.s, and botanists to create the cleanest vitamin supplement after 5 years of research.
After launching Poosh in 2019, a multimedia platform for online communication about healthy eating, fitness, and other lifestyle habits, Kardashian began to gradually launch health products and brands related to the Poosh community. Three years later, LEMME debuted, described as “the culmination of a reality T.V. star’s decades-long passion for health and wellness.” Kardashian said LEMME would be the first to launch three gummy-type supplements made with clinically studied ingredients.
- LEMME Matcha:
Contains organic matcha, coenzyme Q10, and vitamin B12 to support cellular energy, promote energy metabolism, and help the digestive system convert food into energy.
- LEMME Chill:
Help reduce stress and maintain healthy brain cortisol levels with clinically studied KSM-66 Ashwagandha Stress Stress Gummies. The recipe includes a botanical blend of Passionflower, Lemon Balm, and Goji Berry with a natural mixed berry flavor.
- LEMME Focus:
The formula includes organic lion’s mane in natural strawberry flavor, organic MCT oil, and vitamin B12.
The design of the LEMME bottle is inspired by Kardashian’s love of vintage candy jars. The ingredients used in LEMME products include the U.S. formulated vegan, gluten-free and non-GMO, and all LEMME products do not contain artificial sweeteners, synthetic colors, or sugar alcohols. LEMME is an eco-friendly brand, their bottles and caps are 100% recycled, and all shipping envelopes and boxes are also recycled. LEMME is also committed to planting thousands of trees each year to restore forests and habitats with a positive environmental impact around the world.
What Impact Will The Launch Of LEMME Have?
According to Haleigh Resetar, a corporate communications expert at SPINS, “In the past few years, influencers have not only used their public persona and personal branding to market products but have also created their own. Kardashian has no idea about the concept. Unfamiliar. And Kardashian herself is very health-conscious, so it wouldn’t be surprising to see her launch a wellness brand, especially one that leverages one of the industry’s hottest new ingredients – Ashwagandha supplement.”
Given her and her family’s public profile, Kardashian’s promotion and creation of products that use Ashwagandha may further make the ingredient a focal point for her brand. On Instagram alone, Kardashian’s 201 million followers have seen posts about LEMME products. Both posts mention that the main ingredient of the product is Ashwagandha. This is big news for an emerging plant. While Ashwagandha’s popularity already has a certain crowd base, this extra publicity is sure to bring additional growth.
There is also data showing that the Ashwagandha supplement is mentioned more on the social media platform TIKTOK than any other social media channel. This may be because the channel is younger and more focused on new trends in health and wellness.
Ashwagandha Supplement Is Ushering in Its Own Highlight Moment
Whether it’s Jennifer Lopez’s multiple mentions of the ingredient in Goli Nutrition ads or Kardashian’s use of it in her LEMME brand, Ashwagandha is having a moment of her own.
Just as A-List celebrity influencers promote or use legitimate Ayurvedic herbs, these celebrities contribute to mainstream public awareness of Ayurvedic herbs. Currently, combined with the global macro environment, there is a certain level of interest in products that address emotions and stress. So it’s not hard to understand that sales of Ashwagandha have exploded over the past few years.
And Kardashian opted for the Ashwagandha supplement, a high-quality ingredient in the correct dose, which isn’t often found in gummies supplements. Meanwhile, KSM-66 Ashwagandha in LEMME Chill, which provides a standardized 5% concentration of withanolides, is scientifically backed. Especially in the current pandemic era, once consumers realize how beneficial Ashwagandha is for reducing stress, they will slowly adopt Ashwagandha into their daily life.
Compared to 2021, Ashwagandha’s sales increased by 12.8%, with total revenue of $293.5 million, according to SPINS. Compared to 2020, this ingredient has grown by 59.8%. As you can see, Ashwagandha has made a name for itself in the natural products industry over the past few years, but traditional channels are also starting to grow. The highest-earning subcategories include:
- calming and mood support supplements
- body Lotion and Moisturizer
- healthy tea bags
- frozen juices and juice drinks
The Birth of The Following Truly Mainstream Supplement?
Seeing the Ashwagandha supplement in well-known celebrity brands like LEMME confirms its surge in popularity in the mainstream market. The dietary supplement industry continues to expand as consumers renew and emphasize health more. In the long run, consumers will continue to see more herbs with different functions.
Are we now witnessing the early stages of Ashwagandha becoming the next truly mainstream supplement? Maybe it’s a bit early, and it will take 3-5 years of strong growth to really put the “mainstream” label on Ashwagandha.
Where Can Buy Ashwagandha Powder in Bulk?
Consumers pay more attention to health and their own emotional issues, and the related industries of dietary supplements can continue to innovate and launch such products to meet the needs of consumers. It can also create new vitality for the development of your own business. Ashwagandha, an ingredient that can help soothe your mood and relieve stress, also:
Lemon Balm Extract, L-Theanine, Valeric Acid, Glycyrrhizic Acid, Rose Flower Bud Extract, Basil Extract, etc.
If you are looking for high-quality, abundant, and affordable Ashwagandha powder or similar ingredients, Nutri Avenue can help.
Nutriavenue is a dietary supplement ingredient supplier officially registered with the U.S. Food and Drug Administration and recognized by various entities, including Halal, Kosher, and GMP. We offer high-quality products and very affordable prices. And our main products are PQQ(NutriPQQ®), Epicatechin(Epicatelean®), Alpha-GPC, Phosphatidylserine(PS), and L-Methyfolate (5-MTHF Ca).
If you also need products with different functions, such as hair loss, brain health, bone health, and other recently discussed functional properties, you can also check them on our website: www.nutriavenue.com. Shipping services are by air, sea, or courier companies such as UPS and FedEx. If you have queries about the above ingredient or any other items, please contact us at firstname.lastname@example.org, or directly contact the live chat on our website. Our team will get back to you in a timely manner.