Sports Nutrition In Mexico: Growing Trend In The Market

sports nutrition in Mexico

Sports Nutrition In Mexico: Growing Trend In The Market

3 Factors Impact On Sports Nutrition In Mexico

Purchasing Sports Nutrition In Mexico By E-Commerce

During the COVID-19 pandemic and subsequent lockdowns, there was a significant change in how people shop, with more buying things like sports nutrition products online. Online shopping, which included sports nutrition products.

E-commerce platforms such as Amazon, Linio and specialized websites have become prominent channels for distributing sports nutrition in Mexico. This transition was driven by convenience, safety concerns, and the broader availability of products, which significantly affected traditional retail channels.

Post-COVID-19 Recovery Challenges And Opportunities

The temporary shutting down of gyms and fitness centers due to the pandemic resulted in declining sales of sports nutrition products. However, as Mexico moves into the post-pandemic recovery phase, there is a resurgence of interest in health and fitness, impacting the dynamics of the sports nutrition market. Despite these positive developments, challenges persist, particularly concerning the high obesity rate, which hinders market growth despite recovery efforts.

Targeting Middle-Income Consumers

Mexico’s middle-income demographic, characterized by increasing disposable income and a growing awareness of health consciousness, presents a significant opportunity for the market of sports nutrition in Mexico.

Strategies such as targeted marketing, product innovation, and expanding retail presence are essential to capture this segment effectively. The rising disposable income and heightened awareness of health benefits among middle-income consumers are key drivers behind this demographic’s increasing demand for sports nutrition in Mexico.

The Market Trend Of Sports Nutrition In Mexico 

The sports nutrition market in Mexico is growing strongly due to people caring more about health and fitness. Companies selling supplements and health products use various ways to sell their products, like stores, online shops, and selling directly to customers.

Some significant trends in this market include more people choosing plant-based products, getting personalized nutrition plans, and knowing more about what’s in the products they buy. Companies like Herbalife Nutrition, GNC, and Nutrilite are making new products that are great for Mexican athletes and people who like to work out. Protein powders, energy drinks, and multivitamins are popular because they help people perform better, recover faster, and stay healthy.

This market is constantly changing, so there are lots of chances for companies to do well by selling sports nutrition products in Mexico.

5 Top Classical Supplement Ingredients For Sports Nutrition

  • Whey Protein

Whey protein, known by the Chemical Abstracts Service number 9013-90-5, is a supplement made from milk highly valued by fitness fans because it helps muscles recover and grow.

It includes a variety of amino acids, including high-branched-chain amino acids (BCAAs) like leucine, which support muscle repair and growth.

Scientific research confirms that whey protein supplementation can increase muscle protein synthesis, aiding in faster recovery and adaptation to exercise. Studies also suggest its potential to enhance immune function and help with weight loss by encouraging satiety. These benefits make whey protein popular among athletes and individuals aiming to improve their fitness and health.

  • Creatine Monohydrate

Creatine Monohydrate, with the CAS number 6020-87-7, is popular among fitness enthusiasts because it enhances strength and power during tough workouts. This supplement, also known as Methylguanido-acetic acid monohydrate, functions by boosting the production of adenosine triphosphate, the main energy source for muscle cells.

Numerous studies support its effectiveness, showing significant strength and muscle mass improvements with creatine supplementation. Regulatory bodies have validated its safety and efficacy, making it a staple for athletes and fitness enthusiasts striving to maximize their workout performance.

  • Branched-Chain Amino Acids (BCAAs)

BCAAs, consisting of leucine, isoleucine, and valine, are valued by athletes for their muscle-building and recovery properties.

Leucine, known by the CAS number 61-90-5, initiates muscle repair and growth pathways, enhancing exercise performance. Isoleucine (CAS: 73-32-5) aids in glucose uptake in muscles, providing energy during workouts and delaying fatigue. Valine (CAS: 72-18-4) helps maintain nitrogen balance, preventing muscle breakdown and supporting tissue repair.

Scientific studies have shown that BCAAs can improve muscle recovery, reduce exercise-induced muscle damage, and alleviate post-exercise soreness, making them essential for athletes and fitness enthusiasts.

  • Beta-Alanine

Beta-alanine, with the CAS number 107-95-9, is a non-essential amino acid crucial for enhancing athletic performance. It is a precursor to carnosine, a dipeptide that acts as a muscle pH buffer during exercise, delaying fatigue.

Research demonstrates that beta-alanine supplementation increases muscle carnosine levels, improving performance in high-intensity activities like sprinting and weightlifting. Its effectiveness in enhancing endurance and reducing fatigue is well-established, making it a favored choice for athletes and fitness enthusiasts.

  • Glutamine

With the CAS number 56-85-9, Glutamine is an amino acid vital for various bodily functions, including immune support, muscle recovery, and gut health.

Studies show that glutamine supplementation enhances immune function by supporting immune cell proliferation, which is particularly beneficial for athletes undergoing intense training. It also aids muscle repair and alleviates soreness post-exercise, attributed to its role in protein synthesis. Additionally, Glutamine promotes gut health by preserving the intestinal barrier and supporting beneficial gut bacteria growth, aiding digestion and nutrient absorption.

6 Best Natural Plant Extracts Recommended For Sports Nutrition In Mexico

Consumers are increasingly paying attention to natural and clean labels on products. Therefore, in addition to those mentioned above, classic amino acids, creatine, and other fitness ingredients, Nutri Avenue also recommends these six best natural plant extracts.

Tribulus terrestris extract (active ingredient: saponins)

It is a well-known herbal supplement valued for its health benefits. Identified by the CAS number 90131-68-3, Tribulus terrestris extract is rich in saponins, plant compounds with potential therapeutic properties.

Saponins are extensively studied for their role in supporting testosterone production, which can improve athletic performance and muscle growth. Additionally, Tribulus terrestris extract enhances libido, reproductive health, and overall vitality. 

Research also suggests its antioxidant and anti-inflammatory properties, making it an attractive natural health supplement. Consequently, it remains popular among athletes, fitness enthusiasts, and those seeking natural ways to support their well-being.


Ecdysterone, or 20-Hydroxyecdysone, is a natural compound found in plants and insects known for its potential to improve health and performance. It is identified by the Chemical Abstracts Service number 5289-74-7 and is the active component in plant extracts like Rhaponticum carthamoides and Cyanotis arachnoidea.

Taking ecdysterone supplements may lead to benefits such as increased muscle protein synthesis, better athletic performance, and faster recovery. It works as a natural substance that helps build muscles and enhance strength without the adverse effects associated with synthetic steroids. Additionally, ecdysterone might have adaptogenic properties, allowing the body to adapt to stress and promoting overall well-being.


Turkesterone powder, known by its CAS number 41451-87-0, is a natural compound in several plants like Ajuga turkestanica and Rhaponticum carthamoides. It is known for its potential health benefits, especially in sports and muscle growth.

Studies suggest that turkesterone may help the body cope with physical and environmental stress, which could improve exercise performance and recovery. It may also enhance protein synthesis and grow muscle strength and mass, which is particularly interesting for athletes and bodybuilders. While some research hints at its ability to support cardiovascular health and regulate blood sugar levels, more studies are required to confirm these effects.

Portulaca Oleracea Extract

It is recognized by the CAS number 84776-23-8, originates from the common purslane plant, and contains several essential components like omega-3 fatty acids, vitamins (A, C, and E), and minerals (magnesium, calcium, and potassium). This extract is highly valued for its potent antioxidant and anti-inflammatory properties, contributing to its many health advantages.

Studies indicate that Portulaca oleracea extract can help reduce oxidative stress, enhance skin health, and bolster immune function. Its rich omega-3 fatty acid content also benefits heart health, while its blend of vitamins and minerals supports overall wellness.

Gynostemma P.E.

Gynostemma Pentaphyllum Extract has a CAS number of 15588-68-8. This herbal extract contains potent bioactive compounds, including Gypenosides, the primary active ingredient for its health benefits.

Gynostemma P.E. has been traditionally used in Chinese medicine for its adaptogenic and antioxidant properties, aiding in stress reduction, immune system support, and overall well-being. 

Research suggests that Gynostemma extract may also have anti-inflammatory effects, contributing to its potential in managing various chronic conditions. Furthermore, it has been studied for its role in boosting cardiovascular health by regulating cholesterol levels and supporting healthy blood pressure.

Green Coffee Bean extract

Green Coffee Bean extract (CAS number 327-97-9) is derived from coffee beans before they’re roasted. It is rich in chlorogenic acids (CGAs), powerful antioxidants. CGAs are known for helping with weight loss by preventing fat absorption and speeding up fat metabolism.

Research indicates that consuming Green Coffee Bean extract might help lower body weight, body fat, and waist size, making it a popular choice for those looking for natural ways to manage weight. Additionally, CGAs in the extract could improve blood sugar levels and lower blood pressure, potentially benefiting heart health. The extract also has anti-inflammatory properties, which could contribute to overall well-being.


The changing landscape of sports nutrition in Mexico shows how e-commerce has become necessary during the COVID-19 pandemic. Both consumers and businesses can adjust to different ways of purchasing and selling goods. Even though gyms closed temporarily, a renewed interest in health and fitness exists. It means there’s a good chance for the sports nutrition market to recover and grow.

Companies can take advantage of this by focusing on the middle-income group and offering them new, tailored nutrition products. Nutri Avenue is ready to help with high-quality supplement ingredients for sports nutrition in Mexico. We believe that Mexicans, whether fitness enthusiasts, athletes, or non-professional people, will keep the market growing and changing.


Share this post with your friends

Get a Free Quote

Stay In Touch

How can we help? Get free samples, pricing and stock list.

USA address
1641 W Main St, Ste 222, Alhambra, CA 91801
China address:
Room 209 , Huana Business Center , NO 1733 Lianhua Road , Minhang District , Shanghai , China 201103

Top Sellers

Nutri Avenue

how can we help ?

Bulk raw Ingredients Supplier

Nutri Avenue

Leave your details below, and let us help you get fresh, high-quality ingredients ASAP.